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How important are opening hours on my website?

Wrong hours confuse people. Keep your website and Business Profile up to date, with no ranking promises.

Short answer

Google recommends keeping the opening hours in your Business Profile up to date. If you also list hours on your website, keep them in line with how you really operate and update special hours when needed. This source sets no requirement for the hours shown on your own website.

What you can check now

  • Enter public holidays and closures with a clear “as of” date.
  • Keep your website and business profiles consistent.
  • Do not write “always open” if that is not true.

Please note: Check changes before each publication. This page does not update your profiles for you and makes no ranking promise.

Sources and date